Eyewear MOQ means the minimum order quantity a supplier accepts for a specified order. The number alone is not enough: it may apply to a model, a color, a size, a customization option or the complete order.
For a wholesaler or private-label brand, the practical question is: Can the assortment I want meet every condition attached to that minimum? An order may reach the advertised total but still fall short for one of its individual colors.
This guide from Titanium Frames explains how to read those conditions and prepare a quantity request. Public supplier information is attributed where used. The planning examples are hypothetical, not customer cases, factory production data or offers from Titanium Frames.
What does the minimum apply to?
Ask for the unit and the scope together. Confirm whether “pieces” means complete frames, components or packaging items; do not mix those quantities in one total.
Per model
A per-model minimum applies to the selected design or model reference. Ask whether different sizes count separately and whether the model total can be split among colors. Reaching the total across several unrelated models does not demonstrate that each model meets its requirement.
Per color or variant
A color minimum applies to an individual option within the agreed scope. Confirm the actual catalog code, finish or material reference rather than relying on a broad description such as “dark.” If a supplier uses “SKU,” ask exactly which combination of model, size and color that code represents in its quotation.
Per order
An order-level minimum is a separate condition. It does not automatically cancel model or color minimums. Ask explicitly whether the supplier allows mixed models, which styles qualify and how the total is counted.
Per customization or packaging item
Treat logo application, a custom color and branded cases as separate questions. Do not assume that the frame minimum also covers every requested extra, or that packaging must be ordered in exactly the same quantity as frames.
MOQ versus MOV: quantity is not order value
MOQ is a minimum count. MOV means minimum order value: a monetary threshold for the qualifying purchase. Ask whether the offer has one condition or both. Spending more does not automatically satisfy a per-color minimum, and reaching the required frame count does not necessarily meet an order-value threshold.
For a public example, OpticiansClub’s private-label page presents order-value minimums alongside different per-style or per-item conditions for its branding options. These are that supplier’s published program terms, not our terms or an industry standard.
Before calculating MOV, confirm the currency and what counts toward it. Ask whether the threshold uses the merchandise subtotal before or after discounts, and whether branding, packaging, freight or taxes count. Keep excluded charges in your overall budget even though they do not help meet the threshold.
“No MOQ per style” is therefore not the same as “no minimum purchase.” Check for an overall quantity, value threshold, pack size or restricted collection. Do not assume any of those conditions exists—or does not exist—without the seller’s confirmation.
A quantity example: check both model and color limits
Suppose a hypothetical offer requires 300 complete frames per model and at least 100 per selected color, allows uneven color splits, and has no other quantity conditions. The following calculations apply only to that example, not to our catalog or an industry standard.
| Proposed split | Total | Result under these assumptions |
|---|---|---|
| Three colors × 100 | 300 | Meets both stated limits. |
| Two colors × 150 | 300 | Meets both stated limits. |
| Four colors × 75 | 300 | Meets the model total, but not the color minimum. |
| Two colors × 100 | 200 | Meets the color minimum, but not the model total. |
| Three different models × 100 | 300 | Does not meet the minimum for any individual model. |
The planning lesson is to check each level, not just the sum at the bottom of the order. A supplier may also specify pack multiples or a fixed color assortment. Confirm those conditions before treating the calculation as an acceptable order.
How to check a mixed-model or mixed-color order
Ask the supplier to confirm your actual list, not only whether it “accepts mixed orders.” Mixing colors within one model and combining different models are separate permissions. Stock and newly produced items may also have different terms; identify the route for every line.
Use one line for each model, size and color combination. Record:
- The reference code and number of complete frames requested.
- The applicable minimum and any required pack multiple.
- Whether that line counts toward a shared model or order total.
- The quoted unit price and which charges count toward any MOV.
- The supplier’s acceptance or the adjustment needed.
Check the line quantities first, then model totals, then the overall order and any qualifying value. If one color falls short, ask about a revised mix. Adding another model does not resolve that shortfall unless the supplier explicitly accepts it.
If split delivery is offered, confirm the total purchase commitment, payment schedule and freight for each shipment. Receiving fewer frames initially is not the same as committing to fewer frames overall.
Wholesale, private label and new development need separate confirmation
Existing styles
For an existing style, start with the model, current options and the quantity you want. Ask whether the offer concerns available stock or a new production order. An image in a catalog does not establish stock availability or a mixed-order policy.
Use our stock-versus-made-to-order comparison if the supplier’s answer does not make the production status clear.
For example, our acetate frame model 23049 records catalog color examples. Those examples help identify a request; they do not guarantee that every color is available now or can be ordered in any quantity.
Private label
List what changes from the existing frame: the logo, its position, the color or the packaging. Ask whether the original minimum still applies to that combination. The label “private label” is not a complete quantity policy.
One public example is IU Eyewear’s private-label page. Its current page distinguishes existing-style branded frames, separately specified branded case sets and new custom development. It also qualifies quantities by the selected style and production conditions. This is the company’s published description of its own programs, not an independently verified order offer or a rule for other suppliers.
The useful takeaway is to separate the frame request from the extras and have each confirmed. Do not transfer one supplier’s program terms to another supplier, or use a search-result snippet in place of a current quotation.
For deciding which extras belong in the first order, see private-label eyewear on a budget.
OEM / ODM development
If you want new dimensions, construction or components, identify the changes before asking for a minimum. Request a project-specific answer rather than applying the quantity shown for an existing style. A reference photo can start that conversation; it does not need to be presented as a finished technical specification.
Our custom eyewear development page explains the available starting inputs and review process. The eyeglass frame manufacturing process maps the additional approvals a new design needs before production. Keep this separate from a promise that a design has already been accepted for production.
A manufacturing perspective: identify what varies within the order
Instead of asking only “Can you lower the MOQ?”, show which parts of the request are fixed and which can change. A useful review separates:
- Common design: the model, size and agreed construction.
- Variants: colors, finish references and other appearance differences.
- Branding: logo artwork, location and any version differences.
- Packaging: standard or requested branded items and their quantities.
This is an editorial framework for discussing production scope, not a claim about a factory’s undisclosed batch sizes or costs. It gives the supplier a way to explain which condition applies to your request.
For instance, if two requested colors share the same model, ask whether they count toward the same model minimum and whether each color still has its own threshold. If you also change the temple or frame size, ask whether the supplier treats that version as a separate model. Do not infer the answer from visual similarity.
The material label alone is not enough to calculate a minimum. Ask about the actual titanium frame model and requested changes rather than assuming that every titanium frame has the same order conditions.
How to discuss a smaller trial order
Start with your real trial quantity, then identify the requirement you are willing to adjust. Possible questions include:
- Would an existing style fit this quantity better than a new design?
- Can the requested color range be narrowed?
- Are any current options available without custom color development?
- Can standard packaging be quoted separately from branded packaging?
- Does an approved mixed-style program cover the models selected?
These are requests for evaluation, not guaranteed ways to obtain a lower minimum. Do not promise a larger repeat order simply to secure terms you cannot support. Ask for a written quotation for the trial itself and keep any future-volume discussion separate.
A lower minimum also does not establish a lower unit price, free samples or a shorter lead time. Once the quantity is confirmed, use our eyewear quotation comparison checklist to compare the complete scope without confusing the minimum with the price break.
If your main constraint is a budget, the affordable wholesale frame buying guide separates MOQ from product specification, sample approval and delivered cost.
What “MOQ from 100 pairs” means at Titanium Frames
Our stated starting MOQ is 100 pairs per model and per color for qualifying styles and projects. Final MOQ depends on the frame design, material and customization requirements, including the requested finish and assortment.
This is not confirmation that every model, color or completely new development qualifies for that starting minimum. It also does not confirm that several models can be combined into a single 100-pair order.
Send the model or reference, the total quantity and your preferred split. We can review that request before confirming the applicable conditions. Where the quantity is provisional, say so rather than filling the brief with an artificial commitment.
A short MOQ confirmation request
Include the model references, preferred color codes, quantity per option, logo requirement and packaging request. Then ask:
Please confirm the minimum per model, size and color for the attached assortment, including pack multiples. Which lines can be combined? Is there a minimum order value, in which currency, and which charges count toward it? Please list separate branding or packaging minimums and confirm whether the terms cover stock, new production or both. If this mix is not suitable, please suggest an alternative for review.
Ask about samples and repeat orders separately. Keep the reply with the quote and the model references. If a change is made later, reconfirm its quantity implications rather than assuming the first answer still applies.
Frequently asked questions
Does meeting MOV mean I have met the MOQ?
Not necessarily. A value threshold and a quantity requirement measure different things. Confirm that your order meets each applicable condition, including individual model and color limits.
Does no MOQ mean I can order any assortment?
Check the scope of the statement. An offer without a per-style minimum may still have an order-value requirement or a limited selection. Have the supplier confirm your actual list.
Can I combine several models to reach the MOQ?
Only if the supplier confirms that the selected models qualify for a mixed order. A per-model minimum cannot be met by adding unrelated models together unless an explicit exception or program allows it.
Does 100 pairs mean 100 in each color?
Our stated starting figure is 100 pairs per model and per color for qualifying styles and projects. Confirm the selected style, color split and any customization-specific conditions in the quotation.
Will adding a logo change the minimum?
Have the supplier confirm it for the selected frame and branding request. Do not assume either that the minimum stays unchanged or that all logo work requires the same higher quantity.
Do samples count toward a production minimum?
Ask explicitly. Sample quantity, sample charges and any credit or quantity allowance should be confirmed separately; requesting a sample does not settle the production-order conditions.
Is the repeat-order MOQ always lower?
Do not assume so. Quote the approved model and specification, identify any changes and request the current minimum for the repeat order. Previous acceptance does not establish an indefinite quantity policy.
Check the MOQ for your planned assortment
Choose from the current frame categories or send a reference for evaluation. Tell us the models or frame types, quantities, preferred colors and any logo or packaging requirements. A product link or image is enough to start the discussion.
Ask about MOQ and request a quote. The goal is a clear, written quantity confirmation for your order, not a headline minimum detached from the frames you want.